Sunday, October 24, 2010

Domain names for beginners – choosing a web address

A good domain name plays a major role for a website’s usability and search engines results. Therefore, choosing an appropriate domain name is equal to promoting and branding a website even before it is launched online. Though almost all best domains already belong to someone else, if combined some good tactics with creativity and good linguistic knowledge fellows out there might discover that possibilities for choosing a high-quality domain are endless.
Either thinking about growing a blog and add some popularity to it, or build an identity for a company, choosing a domain name is essential for what future users are up to in the online environment. The World Wide Web is crawling with advice and tips on picking a domain name, they worth a mention though they require more essential details to be added.
If possible, these are five golden rules when choosing a domain name:
1.      A domain name should be short – a longer domain name equals with higher possibilities for a potential visitor to misspell the address.
2.      A domain name should be unforgettable and impressive
3.      Must be easy to spell
4.      Must be easy to pronounce – again, a name that shivers people when they pronounce it will definitely become a bad choose for website’s name
5.      Always verify so that domain name is not getting into trouble with someone else’s trademark.
There are many possibilities to choose from, when thinking about a domain name. If a cash reserve is prepared for buying one, people could get a single-word domain, though finding a good one will cost a load of money; or they could try applying some other tactics that would allow finding out other domain name that suits their needs.
So, what are those other strategies? There are two types of domain names available out there: intuitive names and brandable names.
We should disseminate first the “intuitive”, rich with keywords domain names. An intuitive name might be found by an individual who doesn’t have a clue regarding a specific website but he’s doing a search on phrases/keywords linked to a particular subject and finds out that information he searched for is located on a website with a name related to those keywords typed. The best strategy for a discoverable domain name is to mix, tweak or create a phrase from 2, 3, maybe 4 keywords. The possibilities are infinite.
Second, there are the “brandable” domain names, like Twitter. Those establish an unique identity online for a website and suggest interesting and different ideas and feelings. It is harder to come up with a brandable domain name but once it is established people who know it can use only search engines to reach it or, of course, use the intuitive search, if the website holds a wide number of visitors and good SEO’d content.
In conclusion, domain names are not to be chosen by guess. Though this strategy might succeed for some people, that’s not a real option. Choosing a domain name means a deep analysis of what niche will be related to, what keywords will promote the website in search engines and, of course, a bit of creativeness.

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